About
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Resume
I have 18 years not only as robust Graphic Designer, but also analyzing, then designing and developing web & digital experiences from conception to completion. Along with over a decade as a Brand Ambassador and a Senior UX Designer, I have developed a deep understanding of the industry. My expert knowledge of information architecture and interaction design, user-centered design processes, user experience principles experience in digital and multimedia has equipped me with the ability to drive brand success, conduct successful user research, along with user stories, personas and story boarding, ensuring that visual identity aligns seamlessly with marketing strategies.
Summary
TOP 5 Attributes
- Creativity Strategy & Direction
- Team Management & Communication
- Brand Awareness & Identity
- User Research & Experience Design
- Stakeholder Management
Education
Creative Director Certification
2023
Miami Ad School - Toronto, CAN
This 10-week online course gives you the skills and case studies you need to lead creative teams of all sizes. In this program, you’ll learn to be a well-rounded creative director, in part by learning directly from those who’ve gone before. miamiadschool.com
UX Specialist (CXS™) Certification
2016
Akendi Inc. - Toronto, CAN
A UX Specialist is a certified UX Designer & UX Researcher. Akendi brings innovation, strategy, research, design, testing and building together under one roof. The Akendi team combines deep user insights with inspired interaction and creative service design to create web, software, and mobile apps that are easy to use and emotionally engaging. www.akendi.com
Project Management Certification
2011
University of Toronto - Toronto, CAN
This certificate provides a comprehensive overview of project management and prepares you to manage large- and small-scale projects. You'll learn the hard skills of cost, time, quality and risk management and the "people skills" you need for long-term success. The content is consistent with the Project Management Body of Knowledge (PMBOK®) Guide and will bring you one step closer to the coveted PMP® designation. learn.utoronto.ca
DIGITAL MEDIA MARKETING CERTIFICATE (POST GRAD)
2002 - 2003
George Brown College - Toronto, CAN
In the Digital Media Marketing graduate certificate, students will develop the foundational knowledge and applied skills that employers value in digital marketing. Key areas covered in the program include social media marketing, mobile marketing, search marketing, content marketing, owned media marketing, paid media marketing along with marketing analytics. In the final semester, students work on a capstone project. www.georgebrown.ca
GRAPHIC DESIGN DIPLOMA (3yr)
1999 - 2002
George Brown College - Toronto, CAN
The Graphic Design program is an ideal training ground for the design profession. The program provides a strong overall understanding of design while also allowing you to select a major in either Communication Design, which prepares you for a corporate design career, or Advertising Design, which prepares you for a career in an advertising agency. In addition, design electives allow you to gain skills in areas such as illustration, motion, interaction, web, book and environmental design. www.georgebrown.ca
Professional Experience
Creative Director / Lead Designer
Oct. 2022 - Oct. 2023
RANK MEDIA AGENCY - Remote (Full-time Contract)
- Fast paced digital agency with multiple client projects always on the go
- Managed 2-3 designers through complex digital products
- Proficient at Client & Stakeholder management
- Create Human-centered designs that produce overall user interactions
- Work directly with Content Director to create complex site maps, journey maps, user flows and wireframes from concept to production
- Conduct user research where necessary pending on client needs
- Create Design systems
Lead UX/Web Designer
Nov. 2021 - Oct. 2022
HAWK MEDIA AGENCY - Remote (Full-time Contract)
- High volume fast paced B2B digital agency
- Managed 2-3 designers through complex digital products
- Design Hi & Lo Fi web pages from concept to production
- Proficient at Client & Stakeholder management
- Present weekly progression to client and internal teams
- Create Human-centered designs that produce overall user interactions
- Work directly with Content Director to create complex site maps, journey maps, user flows and wireframes
- Conduct user research where necessary pending on client needs
- Create Design systems
Lead UX Designer
Sept. 2020 - Nov. 2021
FREELANCER - Remote (Self)
- Fully remote. Engage with B2C, B2C and SaaS clients on their expectations for re-design and/or new design of their online presence. Proficient at Client & Stakeholder management. Use site maps, wireframes and mood boards to present initial thought process, guide clients through UX capabilities and an ideal user journey. Present UI elements which fit into brand. Consult on best solutions.
Principal Product Designer
Apr 2018 - Sept 2020
AVISO WEALTH INC - Toronto, CAN (Permanent FT)
(NEI Investments merged to form Aviso Wealth Inc.)
- Managed Mutual Fund campaigns, using UX methods, from concept to production while meeting with internal stakeholders
- Product Designer for Digital and Print campaigns
- Interacted with Marketing, Sales and Product Managers
- Designed for AODA compliance, WCAG 2.0 Level AA Standards
- Managed Front End website initiatives using HTML, CSS & PHP & CMS
- Conduct user research where necessary pending on product launch
- Meeting scope deadlines and Stakeholder management
- Create Design systems
Sr. Product and UX Designer
Oct 2015 - Apr 2018
NEI INVESTMENTS - Toronto, CAN (Permanent FT)
- Product & UX design on digital platforms through key design deliverables such as focus groups, user research and usability testing
- Designed for AODA compliance, WCAG 2.0 Level AA Standards
- Managed Front End website initiatives using HTML, CSS & PHP & CMS
- Interacted with Marketing, Sales and Product Managers
- Conduct user research where necessary pending on product launch
- Meeting scope deadlines and Stakeholder Management
- Create Design systems
Intermediate Graphic Designer • Webmaster
Oct 2010 - Oct 2014
LA CAPITAL FINANCIAL SERVICES - Mississauga, CAN (Permanent FT)
- Created Micro websites for sales campaigns, resposnive, using UX methods & techniques
- Designed, maintained and updated an online Portal, all digital campaigns, E-mail marketing
- Designed yearly campaigns, concept to design to print
- Worked closely with all LOB’s in an agile environment
- Created Design systems
User Interface Designer
Oct 2009 - Oct 2010
VIRGIN GAMING (E-Sports) - Toronto, CAN (1 yr contract)
- Hired to design user interfaces for online Esports gaming launch
- Main focus was on sports game like FIFA & MADDEN 2010 launch
- Managed up to 5 interface designs at a given time under tight deadlines
- Worked directly with developers to ensure great user expierence
- Created Design systems and UI elements
MARKETING Graphic Designer
Sept 2007 - Sept 2009
DIAMOND PR & MARKETING - Marbella, SPAIN
(1 yr contract) then spent another year freelancing
- Hired to design user interfaces for online Esports gaming launch
- Main focus was on sports game like FIFA & MADDEN 2010 launch
- 2-3 interface designs at a given time under tight deadlines
- Worked directly with developers to ensure great user expierence
Web Design Manager
2006 - 2007
VERMONT CASTINGS - Mississauga, CAN (Permanent FT)
- Hired to manage, design and maintain a customer service website
- Meeting scope deadlines and Stakeholder Management
- Managed a third party media group, merchant account and internal programmer
- Created self help videos to lower call volume in the call center
Melanie
Manager of Digital and Content
Working with Hansel was an absolute pleasure. His teamwork and dedication kept momentum going when we were working on team projects and approaching deadlines. His creativity with Adobe programs in Indesign, illustrator, photoshop and more is thoroughly impressive as he brings new and inspiring ideas to the table when needed and always goes above and beyond. He clearly has a strong passion for design and creation, I highly recommend working with Hans!
Mike
Environmentally Responsible Print Consultant
Hans is an experienced Web designer who I have had the pleasure to work with over several years on complex large projects involving both graphic design, print execution, mailing and distribution. He is well versed in successfully managing projects with multiple faucets to completion.
Sanj
Digital Strategist
I have known Hansel for over 20+ years as a friend and as a client as well. Hansel was one of my go to folks due to his expertise in design in all aspects from UX, to brand to print and digital design. His eye for detail and bringing new concepts to the table was well received, and I would definitely work with him again. Best of luck with all of your future endeavors brother!
Darwin
Owner of Print
Hansel is very professional and highly creative. He is very good at meeting deadlines and communicating promptly. I highly recommend his services as a web or graphic designer.
Claudio
Senior Marketing Manager, Aviso Wealth
Hans is a very versatile and capable graphicand web designer. I have had the pleasure of working with him in a corporate setting for many years across multiple design projects. He is a true professional who is able to produce high-quality work in a timely manner. Hans has a strong ability to take raw ideas and move them quickly into a creative direction that is relatable, visually appealing and on-brand. He is very adept across all design platforms and is always thinking about new creative solutions to help any business move forward with their marketing.
My Portfolio
Alot of my projects that I am not able to put in my portfolio are under an Non-Disclosure Agreement (NDA). Contact me, and let's have a chat. If you have any questions after reading the descriptions of each project, please feel free to ask. Let's chat!
- All
- Graphic Design
- Digital Design
- UX/UI Design
Contact Me
Please feel free to contact me with any questions.