Hansel Marček. 2024 | Creative Lead

About

Drone footage, music and editing

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Resume

I have 18 years not only as robust Graphic Designer, but also analyzing, then designing and developing web & digital experiences from conception to completion. Along with over a decade as a Brand Ambassador and a Senior UX Designer, I have developed a deep understanding of the industry. My expert knowledge of information architecture and interaction design, user-centered design processes, user experience principles experience in digital and multimedia has equipped me with the ability to drive brand success, conduct successful user research, along with user stories, personas and story boarding, ensuring that visual identity aligns seamlessly with marketing strategies.

Summary

TOP 5 Attributes

Creativity Strategy & Direction
Team Management & Communication
Brand Awareness & Identity
User Research & Experience Design
Stakeholder Management

Education

Creative Director Certification

2023

Miami Ad School - Toronto, CAN

This 10-week online course gives you the skills and case studies you need to lead creative teams of all sizes. In this program, you’ll learn to be a well-rounded creative director, in part by learning directly from those who’ve gone before. miamiadschool.com

UX Specialist (CXS™) Certification

2016

Akendi Inc. - Toronto, CAN

A UX Specialist is a certified UX Designer & UX Researcher. Akendi brings innovation, strategy, research, design, testing and building together under one roof. The Akendi team combines deep user insights with inspired interaction and creative service design to create web, software, and mobile apps that are easy to use and emotionally engaging. www.akendi.com

Project Management Certification

2011

University of Toronto - Toronto, CAN

This certificate provides a comprehensive overview of project management and prepares you to manage large- and small-scale projects. You'll learn the hard skills of cost, time, quality and risk management and the "people skills" you need for long-term success. The content is consistent with the Project Management Body of Knowledge (PMBOK®) Guide and will bring you one step closer to the coveted PMP® designation. learn.utoronto.ca

DIGITAL MEDIA MARKETING CERTIFICATE (POST GRAD)

2002 - 2003

George Brown College - Toronto, CAN

In the Digital Media Marketing graduate certificate, students will develop the foundational knowledge and applied skills that employers value in digital marketing. Key areas covered in the program include social media marketing, mobile marketing, search marketing, content marketing, owned media marketing, paid media marketing along with marketing analytics. In the final semester, students work on a capstone project. www.georgebrown.ca

GRAPHIC DESIGN DIPLOMA (3yr)

1999 - 2002

George Brown College - Toronto, CAN

The Graphic Design program is an ideal training ground for the design profession. The program provides a strong overall understanding of design while also allowing you to select a major in either Communication Design, which prepares you for a corporate design career, or Advertising Design, which prepares you for a career in an advertising agency. In addition, design electives allow you to gain skills in areas such as illustration, motion, interaction, web, book and environmental design. www.georgebrown.ca

Professional Experience

Creative Director / Lead Designer

Oct. 2022 - Oct. 2023

RANK MEDIA AGENCY - Remote (Full-time Contract)

Fast paced digital agency with multiple client projects always on the go
Managed 2-3 designers through complex digital products
Proficient at Client & Stakeholder management
Create Human-centered designs that produce overall user interactions
Work directly with Content Director to create complex site maps, journey maps, user flows and wireframes from concept to production
Conduct user research where necessary pending on client needs
Create Design systems

Lead UX/Web Designer

Nov. 2021 - Oct. 2022

HAWK MEDIA AGENCY - Remote (Full-time Contract)

High volume fast paced B2B digital agency
Managed 2-3 designers through complex digital products
Design Hi & Lo Fi web pages from concept to production
Proficient at Client & Stakeholder management
Present weekly progression to client and internal teams
Create Human-centered designs that produce overall user interactions
Work directly with Content Director to create complex site maps, journey maps, user flows and wireframes
Conduct user research where necessary pending on client needs
Create Design systems

Lead UX Designer

Sept. 2020 - Nov. 2021

FREELANCER - Remote (Self)

Fully remote. Engage with B2C, B2C and SaaS clients on their expectations for re-design and/or new design of their online presence. Proficient at Client & Stakeholder management. Use site maps, wireframes and mood boards to present initial thought process, guide clients through UX capabilities and an ideal user journey. Present UI elements which fit into brand. Consult on best solutions.

Principal Product Designer

Apr 2018 - Sept 2020

AVISO WEALTH INC - Toronto, CAN (Permanent FT)
(NEI Investments merged to form Aviso Wealth Inc.)

Managed Mutual Fund campaigns, using UX methods, from concept to production while meeting with internal stakeholders
Product Designer for Digital and Print campaigns
Interacted with Marketing, Sales and Product Managers
Designed for AODA compliance, WCAG 2.0 Level AA Standards
Managed Front End website initiatives using HTML, CSS & PHP & CMS
Conduct user research where necessary pending on product launch
Meeting scope deadlines and Stakeholder management
Create Design systems

Sr. Product and UX Designer

Oct 2015 - Apr 2018

NEI INVESTMENTS - Toronto, CAN (Permanent FT)

Product & UX design on digital platforms through key design deliverables such as focus groups, user research and usability testing
Designed for AODA compliance, WCAG 2.0 Level AA Standards
Managed Front End website initiatives using HTML, CSS & PHP & CMS
Interacted with Marketing, Sales and Product Managers
Conduct user research where necessary pending on product launch
Meeting scope deadlines and Stakeholder Management
Create Design systems

Intermediate Graphic Designer • Webmaster

Oct 2010 - Oct 2014

LA CAPITAL FINANCIAL SERVICES - Mississauga, CAN (Permanent FT)

Created Micro websites for sales campaigns, resposnive, using UX methods & techniques
Designed, maintained and updated an online Portal, all digital campaigns, E-mail marketing
Designed yearly campaigns, concept to design to print
Worked closely with all LOB’s in an agile environment
Created Design systems

User Interface Designer

Oct 2009 - Oct 2010

VIRGIN GAMING (E-Sports) - Toronto, CAN (1 yr contract)

Hired to design user interfaces for online Esports gaming launch
Main focus was on sports game like FIFA & MADDEN 2010 launch
Managed up to 5 interface designs at a given time under tight deadlines
Worked directly with developers to ensure great user expierence
Created Design systems and UI elements

MARKETING Graphic Designer

Sept 2007 - Sept 2009

DIAMOND PR & MARKETING - Marbella, SPAIN
(1 yr contract) then spent another year freelancing

Hired to design user interfaces for online Esports gaming launch
Main focus was on sports game like FIFA & MADDEN 2010 launch
2-3 interface designs at a given time under tight deadlines
Worked directly with developers to ensure great user expierence

Web Design Manager

2006 - 2007

VERMONT CASTINGS - Mississauga, CAN (Permanent FT)

Hired to manage, design and maintain a customer service website
Meeting scope deadlines and Stakeholder Management
Managed a third party media group, merchant account and internal programmer
Created self help videos to lower call volume in the call center

Melanie

Manager of Digital and Content

Working with Hansel was an absolute pleasure. His teamwork and dedication kept momentum going when we were working on team projects and approaching deadlines. His creativity with Adobe programs in Indesign, illustrator, photoshop and more is thoroughly impressive as he brings new and inspiring ideas to the table when needed and always goes above and beyond. He clearly has a strong passion for design and creation, I highly recommend working with Hans!

Mike

Environmentally Responsible Print Consultant

Hans is an experienced Web designer who I have had the pleasure to work with over several years on complex large projects involving both graphic design, print execution, mailing and distribution. He is well versed in successfully managing projects with multiple faucets to completion.

Sanj

Digital Strategist

I have known Hansel for over 20+ years as a friend and as a client as well. Hansel was one of my go to folks due to his expertise in design in all aspects from UX, to brand to print and digital design. His eye for detail and bringing new concepts to the table was well received, and I would definitely work with him again. Best of luck with all of your future endeavors brother!

Darwin

Owner of Print

Hansel is very professional and highly creative. He is very good at meeting deadlines and communicating promptly. I highly recommend his services as a web or graphic designer.

Claudio

Senior Marketing Manager, Aviso Wealth

Hans is a very versatile and capable graphicand web designer. I have had the pleasure of working with him in a corporate setting for many years across multiple design projects. He is a true professional who is able to produce high-quality work in a timely manner. Hans has a strong ability to take raw ideas and move them quickly into a creative direction that is relatable, visually appealing and on-brand. He is very adept across all design platforms and is always thinking about new creative solutions to help any business move forward with their marketing.

My Portfolio

Alot of my projects that I am not able to put in my portfolio are under an Non-Disclosure Agreement (NDA). Contact me, and let's have a chat. If you have any questions after reading the descriptions of each project, please feel free to ask. Let's chat!